Othman Yeop Abdullah Graduate School of Business

Dr Francis Chuah Chin Wei


Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +604 928 7139

Office #: OYAGSB 2.18

Qualification: PhD in Management (Universiti Putra Malaysia), MBA (Universiti Utara Malaysia)

Teaching interest: Research Methodology, Partial Least Squares SEM, Strategic Management

Research interest: Strategy Execution, Middle-Level Management, Methodological Advancement

Research Profiles:

Google Scholar: https://scholar.google.com/citations?user=cXCtvtMAAAAJ&hl=en

ResearchGate: https://www.researchgate.net/profile/Francis_Chuah

UUM Experts:  http://experts.uum.edu.my/Researcher_Info.aspx?nopkj=4425

Biography: Francis is a senior lecturer, specializing in micro/behavioural strategy and management. He holds a PhD in Management from Putra Business School, Universiti Putra Malaysia and is currently co-managing editor of the Journal of Applied Structural Equation Modelling (JASEM). He serves on an expert panel for Sarawak Research Society (SRS), a non-profit making and scholarly body in Sarawak and professional facilitator for Tunku Abdul Rahman University College. He is research fellow for the Institute for Leadership, Innovation and Change (iLead4Change). He serves as a reviewer for several high impact journals indexed by Scopus and Web of Science in the field of business and management. His research interest is in strategy and management, specializing in microfoundation of strategy. He teaches strategic management, research methodology and quantitative data analysis at both undergraduate and postgraduate levels. He is well-versed in the application of partial least squares structural equation modelling technique and has conducted workshops at both basic and advanced levels.

Selected Publications:

  • Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. (2017).  Partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0. Kuala Lumpur: Pearson (Malaysia).
  • Tan, S., Chuah, F., & Ting, H. (2017). Students’ satisfaction towards online learning systems: Assessing its internal and external factors. In Empowering 21st-century learners through holistic and enterprising learning(pp. 3-10). Singapore: Springer.
  • Chuah, F., Ting, H., Cyril De Run, E., & Jun-Hwa, C. (2016).  Reconsidering what entrepreneurial intention implies: The evidence from Malaysian university students.International Journal of Business and Social Science, 7(9), 85-98.
  • Ting, H., de Run, E. C., Cheah, J., & Chuah, F. (2016). Food neophobia and ethnic food consumption intention: An extension of the theory of planned behaviour. British Food Journal118(11), 2781-2797.
  • Hiram, T., Chuah, F., Cheah, J., Memon, M. A., & Yacob, Y. (2015). Revisiting attitude towards advertising, its antecedent and outcome: A two-stage approach using PLS-SEM.International Journal of Economics and Management9(2), 150-170.

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman Malaysia
TEL: +604 928 7130/7113/7120/7121
FAX: +604 928 7160
EMAIL: oyagsb@uum.edu.my

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194

Main Menu