Othman Yeop Abdullah Graduate School of Business

Associate Professor Dr Asmat Nizam Abdul Talib

 Dr. Asmat 2  

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +604 928 7126

Office #: OYAGSB 2.20

Qualification: BA (Econ) (Concordia University, Canada), MBA (Cardiff University, UK), PhD (Aston University, UK) 

Teaching interest: Marketing, International Business

Research interest: Strategic Marketing, Market Orientation, Export Management, Consumer Behaviour

Research Profiles:

Google Scholar: -

ResearchGate: -

UUM Experts: http://experts.uum.edu.my/Researcher_Info.aspx?nopkj=918

Biography: Asmat Nizam is an associate professor of marketing and international business. Asmat’s teaching focuses on marketing and international business strategy with an emphasis on building the organization and capabilities for customer focus. His research has been supported by grants from the Ministry of Higher Education, Malaysia and other institutions. His research has been published in academic journals including International Business Review, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, and Emerald Emerging Market Case Study. Asmat was awarded the 2017 Emerald Award for Excellence for a highly commended paper and the fourth-place winner of 2015 Emerald Emerging Market Case Study competition. He was twice the recipient of the Universiti Utara Malaysia Outstanding Research Award. His research interests lie primarily in marketing and strategic marketing, especially in market intelligence and the use of market intelligence in a firm’s decision process. Asmat is a member of International Entrepreneurship in the 21C(E21) Project, a Research Group based at Loughborough University, UK. He was associate professor of international business at Tashkent State University, Uzbekistan and research fellow at Honda Foundation, Japan. He was a faculty associate at Aston Business School, UK, teaching marketing and international business at the undergraduate and postgraduate levels.

Selected Publications:

  • Gnizy, I., Cadogan, J., Oliveira, J. S., & Abdul-Talib, A. N. (2017). The empirical link between export dispersion and export performance: A contingency-based approach. International Business Review, 27 (2), 239-249
  • Abd-Latif, S. A., & Abdul-Talib, A. N. (2017). Consumer racism: A scale modification. Asia Pacific Journal of Marketing and Logistics, 29(3), 616-633.
  • Abdul-Talib, A. N., & Mohd Adnan, M. M. (2017). Determinants of consumer’s willingness to boycott surrogate products. Journal of Islamic Marketing, 8(3), 265-273.
  • Abdul-Talib, A. N., Abd-Latif, S. A., & Abd-Razak, I. (2016). A study on the boycott motivations of Malaysian non-Muslims, 7(3), Journal of Islamic Marketing, 7(3), 264–287.
  • Zakaria, N., Abdul Talib, A. N., & Osman, N. (Eds.) (2016). Handbook of research on impacts of international business and political affairs on the global economy. Hershey, PA: IGI Global.

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman Malaysia
TEL: +604 928 7130/7113/7120/7121
FAX: +604 928 7160
EMAIL: oyagsb@uum.edu.my

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194

Main Menu