Othman Yeop Abdullah Graduate School of Business

Professor Ts Dr Norazah Mohd Suki

 Prof. Azah 2

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +604 928 7143

Office #: OYAGSB 2.29


Qualification: PhD (Marketing & E-Commerce) (Multimedia University); MPhil (Marketing & E-Commerce) (Multimedia University)

Teaching Interest: Marketing Research, Research Methodology; Consumer Behaviour, Marketing Management

Research Interest: Marketing Research, Consumer Behaviour, M-Commerce, E-Commerce, E-Marketing, Green Marketing, Islamic Marketing, and areas related to marketing.

Research Profiles:

Google Scholar:  https://scholar.google.com/citations?user=WjSLTjEAAAAJ&hl=en

SCOPUS:  https://www.scopus.com/authid/detail.uri?authorId=18635232600

SCOPUS Indexed Book:  https://www.igi-global.com/book/handbook-research-leveraging-consumer-psychology/149284 

ResearchGate:  https://www.researchgate.net/profile/Norazah_Mohd_Suki

UUM Directory of Experts: http://www.experts.uum.edu.my/Researcher_Info.aspx?nopkj=5646

Biography: Lt. Colonel (CD) Professor Ts. Dr. Norazah Mohd Suki is a Professor of Marketing and E-Commerce at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia. She strives in the academic field with various achievements in academics and co-curricular activities. She is the recipient of Malaysia’s Research Star Award 2018 (MRSA Award), Highly Commended Paper in the 2017 Emerald Literati Network Awards for Excellence, Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence, Winners of the IGI Global Seventh Annual Awards Excellence in Research Journal, etc.  She is the sole recipient of UUM to receive a research grant under the Fundamental Research Grant Scheme - Malaysia's Research Star Award (FRGS-MRSA) 2018.  Additionally, she is also the recipient of Anugerah Tokoh Penyelidik Universiti Malaysia Sabah (Social Sciences) in 2015. Her research interests include marketing research, consumer behaviour, M-commerce, E-commerce, E-marketing, green marketing, Islamic marketing, and areas related to marketing. She has mentored several post-graduate students, published more than 300 papers in referred journals, book chapters, books, and conference papers detailing her research activities, on top of coordinating and participating in several research projects. Moreover, she is also the editor of several SCOPUS indexed books. She has wide-ranging experiences as an invited speaker on courses related to Structural Equation Modelling (SEM), Statistical Package for Social Sciences (SPSS) and research methodology. With her active participation in the co-curricular activities of Pasukan Siswa Angkatan Pertahanan Awam Malaysia, in 2017 she has been awarded the Pingat Am Pertahanan Awam by Angkatan Pertahanan Awam Malaysia. 

Selected Publications:

  • Mohd Suki, N., Mohd Suki, N. (2019). Examination of peer influence as a moderator and predictor in explaining green purchase behaviour in a developing country. Journal of Cleaner Production, 228(2019), 833-844. (WoS Q1 Journal).
  • Suki, N.M., & Suki, N.M. (2019).  Structural Relationships in the Embedding of Role-Play Games in a Class for Japanese Language Proficiency: Towards a Unified View. Technology, Knowledge, and Learning, 24(1), 65-87. (SCOPUS Q1 Journal).
  • Suki, N.M. (2018). Determinants of consumers’ purchase intentions of organic vegetables: Some insights from Malaysia. Journal of Food Products Marketing, 24(4), 392-412. (SCOPUS Q2 Journal).
  • Suki, N.M. & Suki, N.M. (2017). Decision-Making and Satisfaction in Campus E-Voting: Moderating Effect of Trust in the System. Journal of Enterprise Information Management, 15(2017), 528-538. (SCOPUS Q1 Journal).
  • Suki, N.M. (2017). Green products usage: structural relationships on customer satisfaction and loyalty. International Journal of Sustainable Development & World Ecology, 24(1), 88-95. (SCOPUS Q1 Journal).
  • Mohd Suki, N. (2016). Consumer Environmental Concern Regarding Green Products: Structural Effects of Consumption Values. Journal of Cleaner Production, 132(2016), 204-214.  (WoS Q1 Journal).

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194