Othman Yeop Abdullah Graduate School of Business

Professor Dr Norazah Mohd Suki

 Prof. Azah 2

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Phone: +604 928 7143

Office #: OYAGSB 2.29


Qualification: PhD (Marketing & E-Commerce) (Multimedia University); MPhil (Marketing & E-Commerce) (Multimedia University)

Teaching Interest: Marketing Research, Research Methodology; Consumer Behaviour, Marketing Management

Research Interest: Marketing Research, Consumer Behaviour, M-Commerce, E-Commerce, E-Marketing, Green Marketing, Islamic Marketing, and areas related to marketing.

Research Profiles:

Google Scholar:  https://scholar.google.com/citations?user=WjSLTjEAAAAJ&hl=en

SCOPUS:  https://www.scopus.com/authid/detail.uri?authorId=18635232600

SCOPUS Indexed Book:  https://www.igi-global.com/book/handbook-research-leveraging-consumer-psychology/149284 

ResearchGate:  https://www.researchgate.net/profile/Norazah_Mohd_Suki

UUM Directory of Experts: http://www.experts.uum.edu.my/Researchers_details.aspx?nopkj=5646

Norazah Mohd Suki is a Professor of Marketing and E-Commerce at Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Malaysia. She is the recipient of Malaysia's Research Star Award 2018, Highly Commended Paper in the 2017 Emerald Literati Network Awards for Excellence, Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence, IGI Global Winners of the Seventh Annual Awards Excellence in Research Journal, Best Paper Award, and Best Presenter Award. She has mentored several post-graduate students, published more than 300 papers in referred journals, book chapters, books, and conference papers. She is also involved in several research projects. Her current SCOPUS h-index is 16. She is also the editor of a SCOPUS indexed book.

Selected Publications:

  • Norazah, M. S. (2018). Criteria for choosing banking services: Gender differences in the university students’ perspective. International Journal of Social Economics, 45(2), 300-315.
  • Norazah, M. S. (2018). Determinants of consumers’ purchase intentions of organic vegetables: Some insights from Malaysia. Journal of Food Products Marketing, 24(4), 392-412.
  • Norazah M. S. (Ed.) (2017). Handbook of research on consumer beliefs, feelings, attitudes, and intentions in the global economy: Leveraging consumer psychology. Hershey, PA: IGI Global.
  • Norazah, M. S., & Norbayah, M. S. (2017). Determining students’ behavioural intention to use animation and storytelling applying the UTAUT model: The moderating roles of gender and experience level. The International Journal of Management Education, 15(3), 528-538.
  • Norazah, M. S., & Norbayah, M. S. (2017). Decision-making and satisfaction in campus e-voting: Moderating effect of trust in the system. Journal of Enterprise Information Management, 15(2017), 528-538.

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman Malaysia
TEL: +604 928 7130/7113/7120/7121
FAX: +604 928 7160
EMAIL: oyagsb@uum.edu.my

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7193/7194