Othman Yeop Abdullah Graduate School of Business

Associate Prof. Dr Bahtiar Mohamad

 Dr Bahtiar


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Qualification: PhD in Marketing, Brunel University London, United Kingdom

Teaching Interest: Corporate Communication and Strategy

Research Interest: Corporate Communication; Corporate Identity; Corporate Branding; Public Relations and Crisis Communication

Research Profiles:

Google Scholar: https://scholar.google.com/citations?user=Go7eiBEAAAAJ&hl=en&oi=ao

Scopus ID:  https://www.scopus.com/authid/detail.uri?authorId=25960913300

ResearchGate: https://www.researchgate.net/profile/Bahtiar_Mohamad

UUM Experts: http://www.experts.uum.edu.my/Researcher_Info.aspx?nopkj=2408

Biography: Dr. Bahtiar Mohamad is a Resident Faculty and Associate Professor of Corporate Communication and Strategy at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia (UUM), Kuala Lumpur. He has been serving UUM for approximately 18 years in many administrative positions such as Head of Communication Department (2005-2008), Practicum Coordinator (2014-2016), Postgraduate Coordinator (2017-2018), Dean for Student Development and Alumni (2019) and Head of Advanced Communication Research Unit (2020). Bahtiar currently serves as a Director of MBA Programme for OYAGSB UUM Kuala Lumpur. His research interest lies in the broad areas of corporate identity, corporate image, crisis communication and corporate branding. He has been involved in many collaborative research projects financed by various instances, including the ERASMUS on Sustainability Development Goals (SDG), Ministry of Higher-Education  Malaysia (FRGS, LRGS) and Telkom University, Indonesia. He is currently involved as a facilitator and reviewer for few research projects under Institute for Youth Research Malaysia (IYRES), Ministry of Youth and Sports.  His works have appeared in leading international journals such as Journal of Communication Management, International Strategic Communication, Corporate Communication: An International Journal and Young Consumers. One of his articles received Highly Commended Paper Awards in the 2019 Emerald Literati Network Awards for Excellence. Bahtiar serves on editorial boards of several journals, acts as a reviewer for many scientific journals and presents his work at international conferences (United Kingdom, US, Ireland, Switzerland, Denmark, German, Kosovo, South Korea, Japan, China, Australia, New Zealand, Indonesia, Thailand, Philippines). He has been appointed as a Visiting Scholar at Faculty of Business, Curtin University (2015-2017), Faculty of Economic and Business, Universitas Pendidikan Indonesia (2018) and Asian Institute of Cambodia (2016) and also the Academic Advisor for Universiti Sultan Zainal Abidin, Multimedia University, SEGi University and Kolej Universiti Poly-Tech MARA.

Selected Publications:

  • Mohamad, B. & Adetunji, R.R. (2021), Improving the Quality of Corporate Identity Management among Higher Education Institutions in the Gulf: A Conceptual Model. Higher Education in the Gulf: Quality Driver, Milton Park: Routledge
  • Mohamad, B., Adamu, A.A. & Halim, H. (2021). Antecedents and Consequences of Internal Crisis Communication (ICC) in Malaysian High-risk Industry: A Framework and Agenda for Future Research. International Journal of Business Continuity and Risk Management, in press
  • Mohamad, B., Nguyen, B., Melewar, T.C. & Gambetti, R. (2019). The Dimensionality of Corporate Communication Management (CCM): A Qualitative Study from Practitioners’ Perspectives in Malaysia. The Bottom Line, 32(1), 71-97
  • Adamu, A.A. & Mohamad, B. (2019). Developing a Strategic Model of Internal Crisis Communication: Empirical Evidence from Nigeria. International Journal of Strategic Communication, 13(3), 233-254
  • Adamu, A.A. & Mohamad, B. (2019). A reliable and valid measurement scale for assessing internal crisis communication. Journal of Communication Management. 23(2), 90-108

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194