Othman Yeop Abdullah Graduate School of Business

Dr Bharat Bhushan Verma


Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: +604 928 7138

Office #: OYAGSB 2.14

Qualification: MS in Physics (University of Bombay, India), PhD in Statistics & Quantitative Sciences (IIM Ahmedabad, India)

Teaching Interest: Quantitative Methods, Advanced Statistics, Consumer Analytics, Research Methods, Marketing Strategy, Digital & Social Media Management

Research Interest: Marketing & Communication, Big Data & Advanced Analytics

Biography: Bharat is an entrepreneur and an educationist who once had a torrid love affair with Physics. He has radically advanced in the field of Strategy and Analytics. He has been instrumental in turning around loss making restaurants, hotels, manufacturing units and technology companies besides being involved in founding stages of several educational institutions. During his PhD, he was president of doctoral student body. He founded "Specialists India" to network more than 600 management researchers. He was also founder Executive Chairman of "Research Maverick" – a platform for PhDs scholars and Researchers for training, mentoring and coaching. He has worked with MNCs like Tata Consultancy Services (TCS), Kie Square Consulting, Institute for Customer Relationship Management (iCRM) in Business Intelligence, Financial Services Consulting, Big Data & Advanced Analytics, Marketing & Communication Strategy and Digital & Social Media. In the past, he worked on assignments with international agencies such as IMF, World Bank, Royal Netherland Embassy, etc. His passion for teaching has taken him to many management and technology schools as visiting faculty, guest speaker, academic advisor, and editorship of scholarly journals. He has been Associate Dean of Liberal School at FLAME, Founding Director of MBA program with an institute affiliated to the University of Pune. He holds a doctorate in Statistics & Quantitative Sciences from Indian Institute of Management Ahmedabad. He has advanced training in optimisation, algorithms, statistics, simulation and numerical techniques. When he is not teaching or consulting, he can be found meditating or heading for an adventurous trek.

Selected Publications:

  • Verma B. (2015). Book Review. Number Sense: How to Use Big Data to Your Advantage by Fung Kaiser. McGraw Hill Education 2013.
  • Verma B. (2011). Editor. Winds of Change – An Agenda for Researchers. NESGI.
  • Verma B. (2007). White Paper. Optimizing Service oriented Architechture for Business Process Management in Telecom. Tata Consulting Services.
  • Verma B. (2004). Book Review. An Introduction to Data Envelopment Analysis: A tool for performance measurement by R Ramanathan, Sage Publication 2003. Vikalpa: The Journal for decision makers, June 2004.
  • Bhat R., Verma B., & Reuben E. (2001). Hospital efficiency: An empirical analysis of district and grant-in-aid hospitals in Gujarat. Journal of Health Management, 3(2), 167 – 198.

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman Malaysia
TEL: +604 928 7130/7113/7120/7121
FAX: +604 928 7160
EMAIL: oyagsb@uum.edu.my

Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +6011-1129 3060