This course focuses on the management and design of operations and innovation and the processes involved. Specifically, it looks at the strategic and operational levels of the processes in the operations network and the physical arrangement of the operation’s facilities, technology and people. Topics of discussion include design in operations management, the design of products and services, process planning and improvement, facility layout, quality management, supply chain management, lean and Just-in-Time systems, and other infrastructure issues.

This course is designed for non-accountants to understand and appreciate the role and function of management accounting information. The main emphasis is to provide managerial executives with the necessary understanding of fundamental management accounting concepts and tools that will improve problem-solving skills. The course covers management accounting concepts, cost management concepts, traditional costing systems, activity-based accounting, cost volume profit analysis, pricing and product related decisions, quality cost management, profit planning, standard costs, balanced scorecard, and management accounting and control systems.

This course examines the underlying logic and processes for designing and implementing market-driven strategies from market segmentation and product positioning to the design of distribution channels and promotions strategy. This course covers new challenges for market-driven strategy, strategic market segmentation, market targeting and strategic positioning, innovation and new product strategy, strategic brand management, value-chain strategy, developing pricing strategies, promotion, advertising, and sales promotion strategies, and sales, digital and direct marketing strategies.

Survival and competition have become imperative for organisations in the current global scenario. The course develops the strategic thinking and decision-making abilities of students, especially in relation to understanding the use of various strategies in different situations. Topics include strategic management processes, evaluating company’s internal and external environment, crafting and executing strategy, and competition in the foreign and global environment, tailoring strategy to fit specific industry and company situation, diversification strategies, essential elements to execute the strategy, and evaluation of strategy and making corrective adjustments.

This course is designed to develop critical understanding and analysis of the impacts of micro, meso, and macro-level behaviour, processes and structure on organisational effectiveness. At the micro level, topics for discussion include personality and attitude that affect individual behaviour while leadership, conflicts and group dynamics are explored at the meso-level analysis. The macro-level analysis deals with organisational systems such as culture.

This course is designed to help students acquire expertise and knowledge on e-business present in all contemporary business organisations. This course also focuses on the role of information and goods and digital products in the new economy. The course develops students’ strategic thinking and decision-making abilities, especially in relation to the use of various models of e-business. Topics for discussion include e-business, e-commerce model and benefits, internet and e-business, electronic data and marketplace, e-business application and strategies, emerging trends and technologies in e-business, customer relationship management, mobile app and e-business, online product and services, e-marketing, marketing and advertising, digital marketing tools, e-commerce changes business: strategy, structure and process, digital business service implementation an optimisation, e-commerce security and payment systems.

This course focuses on financial management and is designed to enhance the overall understanding of corporate finance. Specifically, the course aims to integrate students’ ability to analyse, interpret, and use facts and figures effectively to arrive at making financial decisions. The course also exposes students to contemporary local and global issues and their effect on business. Topics cover introduction to corporate finance, accounting statements and cash flow, financial planning and growth, time value of money, bonds and stocks valuation, risk and return, the capital asset pricing model, the cost of capital, the basics of capital budgeting, capital budgeting, capital structure, dividend policy, cash conversion, inventory, and receivables management.

This course highlights the issues of business ethics, CSR, and sustainability. The course discusses the extent of how business ethics, CSR, and sustainability are interrelated. Areas of discussion include ethical philosophy and relevant theories and model. Also, the course combines insights from relevant theories and the application of the domains of CSR and sustainability. Also, the course discusses and analyses the role of ethical knowledge and perspective and its significance in business and corporate organisations.

Managerial economics integrates the principles and tools of economic analysis with managerial decision-making. Microeconomics theories of demand, production and cost, and market structure are combined with the tools of marginal analysis and econometrics to help understand the role of economics in formulating and solving managerial problems. Students will apply economic reasoning to managerial decisions in demand analysis and sales forecasting, production and cost analysis, product pricing, and competitive strategies. Topics include demand and supply analysis, production and cost analysis, market structures and product pricing, game theory and strategic behaviour, and government and the market economy.

This course focuses on modern quantitative techniques and tools to tackle managerial problems in both public and private sectors. The techniques help decision makers to make better decisions in solving, evaluating, and analysing uncertainty, risk, and multiple objectives decision problems. Topics include an introduction to modelling, probability concepts, decision theory, decision trees, forecasting, inventory management, linear programming, and transportation and assignment models, waiting line analysis, network flow models, and project management.

Entrepreneurs and established firms have to respond to changes in their environment to survive. However, the changing environment also accords opportunities for innovations and new ventures. This course exposes students to various concepts, approaches and techniques to manage innovations and new ventures (business, social, or international). Topics cover innovation imperative, social innovation, sustainability-led innovation, entrepreneurial creativity, and creating new ventures.

The course aims to provide a comprehensive understanding of the diverse research methods used in social sciences in general and in management in particular. It also aims to develop the required skills for implementing the methods. The uses and usefulness of the different methods will be discussed as well as and their relevance to the study of contemporary social science and management research issues. Topics of discussion include the nature of research, problem identification and formulation, methods of observation and data collection, analysis and interpretation, research communications, and project development.

PROJECT PAPER (MBA)

1. Guideline for Project Paper
2. Application Form for Project Paper
3. Intention to submit for Project Paper
   
4. Assesement Rubric for Project Paper
   
5. Submission of Project Paper
6. Process Flow of Project Paper - Gantt Chart  (May Semester 2018/2019 -183) New
7. Process Flow of Project Paper

This course introduces accounting fraud and the role of the forensic accountant. The course emphasises accounting fraud schemes, both conventional and cyber space. The course also provides a comprehensive coverage of detection, prevention and investigation process as well as an extensive array of tools and techniques used to investigate accounting fraud.  The course covers an introduction to accounting fraud, ethics, values and regulations, profiling of fraudsters, conventional accounting fraud schemes, and financial crimes and accounting fraud in cyberspace.

This course is designed for users of financial statements to comprehend the role of corporate governance in external financial reporting, which encompasses both financial accounting and auditing. Topics of discussion include an overview of corporate governance and corporate reporting, key accounting issues in financial reporting, auditors’ role in enhancing the credibility of financial statements, financial reporting quality, the future of corporate reporting, and risk management and internal control. Emerging issues in corporate reporting include sustainability reporting, integrated reporting and risk reporting are also discussed.

This course concentrates on financial theories and practices of the conventional and Islamic financial markets, instruments and institutions. Students will be guided to explore the main concepts underpinning both types of financial system. The course also addresses the evolution of conventional and Islamic financial institutions and markets both locally and globally as well as their prospects. Topics cover an overview of financial institutions and financial markets in Malaysia, money and the Islamic economic system, theory and structure of Islamic financial system, Islamic money markets, Islamic capital market, Sukuk market, Shariah issues relating to Islamic financial instruments, and regulatory framework in selected jurisdictions.

This course analyses various Shariah and practical issues in Islamic banking and finance. The course emphasises the principles of Islamic banking system, Shariah contracts and principles in Islamic banking, banker-customer relationship, understanding of contemporary Islamic banking activities, and current developments in this growing and robust industry. Topics consist of an overview of Islamic banking system, principles of Islamic banking system, products and services of Islamic banking, Islamic banking sources of funds, Islamic banking uses of funds, structuring Islamic financing, controversial issues in Islamic banking and finance, international trade financing, social finance, risk management, and financial technology in Islamic Finance.

This course focuses on the use of data mining for business applications using SAP Hana and not much on the programming or the mathematics and statistics involved in it. The emphases are on understanding the pros and cons of various tools available and identifying cases for the application. Topics of discussion include an introduction to data mining, data mining process, data mining tools, data mining techniques, data mining applications using SAP Hana, and the future of data mining.

This course focuses on how to create a visualisation of large data sets to effectively extract and communicate meaning behind the data in short time. It will also introduce concepts from other disciplines such as human–computer interaction, colour theory, design theory, and human visual perception to shape the thinking for a better perspective on what is being done. It enables students to visualise both numerical and qualitative data for better perception and comprehension of insights by the decision maker. However, this course does not focus on beautification or artistic visualisation, but it certainly ensures effective visualisation. There is no pre-requisite for programming, but concepts for extracting and transforming data would be highly desirable. Topics consist of an introduction to visualisation, principles of data visualisation, data visualisation technologies, data visualisation types, visualisation of using SAP Lumira, and data visualisation for storytelling.

This course provides insight into the strategic practices used in developing and managing growing business ventures in unpredictable environments. It also identifies and exploits opportunities that emerge in these new competitive environments. The course covers the evolution of entrepreneurship, intrapreneurship, the social and ethical perspectives of entrepreneurship, creativity and innovation, environmental assessment in entrepreneurship, financial resources for new ventures, constructing an effective business plan, and the challenge of entrepreneurial growth.

This is a course for individuals looking at building their strategic abilities around entrepreneurship – in the start-up environment, in the corporation, and from a social perspective. Areas of discussion include entrepreneurship and strategy, strategies for opportunity identification, strategies for evaluating opportunities, developing new venture strategy, market entry, financial resource capabilities, the evolving management team, and building networks and strategic alliances.

The course develops on the global perspective of supply chain management which comprises international supply chain management and processes. The course concentrates on defining global supply-chain processes and performances, demand forecasting in the global supply chains, coordination in the global supply chains, inventory management across the global supply chains, procurement processes in the global supply chains such as global sourcing, off-shoring strategies, supplier selections, etc., the role of information technology in the global supply chains, and sustainability of the global supply-chain management.

This course focuses on logistic management which also integrates the concept of procurement, material and warehouse management, transportation management as well as supply chain management. This course is developed to help students design an effective and efficient way to manage logistics and distribution management in both local and international business environments. Topics of discussion include logistics management and transportation systems, logistics information systems, material management, transportation, warehousing, purchasing and procurement, and just in time and quick response.

This course provides experiential learning opportunities for students to understand the characteristics of a successful leader and qualities required to attune and align organisations with the ever-changing global and local business environment. Topics include new realities for leaders as a change agent; philosophies, theories, and styles of leadership; the personal side of leaders; leaders as a relationship builder; and leaders as social architect-creating vision and strategic direction, shaping culture and values, and leading change.

The pace of global, economic and technological development makes change an inevitable feature of organisational life. Conceptions of planned change will focus on several theories of change which describe activities that must take place to initiate and carry out successful organisational change. The need for developing proper attitudes and cognition to overcome resistance during implementation stage is also emphasised. Students will gain an understanding of the interrelationships of communicative behaviour and attitudes with organisational policies, politics, structures, culture, etc. Topics focus on an introduction to managing change, diagnosis for change, the process of change, implementing change, communicating change, and sustaining change.

This course discusses the managerial role in strategic corporate communications practice.  Students increase their understanding of key dimensions of corporate communications, including marketing, professional ethics, concepts of excellence, strategic planning, media relations, corporate responsibilities, corporate identities, brand management, crisis management, and the application of new media in managing corporate communication. 

This course is designed to analyse the communication aspects of contemporary management practices. Success in organisations demands good communication skills. Organizations are changing at such a rapid rate that members must adjust and mediate within the organisational environment through communication. Topics covered in this course include principles of communication management, communication identity, leadership and communication, connecting through social relationships and networks, communication and organisational processes, diversity and group communication, and change-related communication.

At the end of the programme, students are given three months to complete a project paper addressing a current business issue effectively by implementing the newly acquired theories, methodologies and techniques. A senior member of academic staff will be assigned as a project supervisor. The School employs a number of associate faculty members (Professors of Practice) who may also be involved in the supervisory process.