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Phone: +604 928 7108

Office #: OYAGSB 1.38

Qualification: MSc (Marketing) (University of Stirling, Scotland); PhD (University Science Malaysia)

Teaching Interest:  Consumer Behavior, Marketing Management, Strategic Marketing, and International Marketing.

Research Interest: Consumer Behaviour, Customer Relationship Marketing, Green Marketing, Relationship Marketing, Retailing

Research Profiles:

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UUM Experts: http://experts.uum.edu.my/Researcher_Info.aspx?nopkj=1086

Biography: Nor Azila Mohd Noor is Professor of Marketing. Professionally, she is a corporate member of Malaysian Institute of Marketing and a life member of Malaysian Consumer and Family Economics Association. She actively involved in research projects in the area of consumer behaviour, customer relationship marketing (CRM), green marketing, relationship marketing and service marketing. During her tenure at UUM, Nor Azila has held various administrative positions. She has also successfully supervised more than 20 PhD and DBA students and more than 18 master’s students and is currently supervising 10 PhD candidates in the area of marketing. She is frequently invited to examine doctoral theses/dissertations of students of local and foreign universities. To date, she has completed more than 20 research projects sponsored by the Malaysia Ministry of Higher Education and UUM, published more than 50 articles in both local and international journals, and more than 70 articles in conference proceedings. She has also authored/co-¬authored books and monographs. Nor Azila has served on the editorial board of International Asia Pacific Journal of Social Science, Malaysian Management Journal, Journal of Business Management and Accounting, and Postgraduate Business Journal. As a recognition of her excellence in service, she received the Excellence Service Award in 2011. She also received the Journal Publication Award (2014), Universiti Utara Malaysia Best Researcher Award (2014), Best Fundamental Research Grant Scheme Award, the Ministry of Higher Education (2015), and Best Publication Award by Othman Yeop Abdullah Graduate School of Business (2015).

Selected Publications:

• Kawsar, A. & Nor Azila, M.N. (2018). Supplier capacity and key account management performance: A Stochastic frontier analysis. Cuadernos de Gestion, 18, 1, 125-148.
• Hayatul Safrah S. and Nor Azila, M.N. (2018). Moderating effect of self-efficacy on the relationship between consumer attitude and willingness to consume healthy food, Journal of Sustainability Science and Management (Special Issue), 4, 33-50.
• Khandoker, M. & Nor Azila, M.N. (2016). In search of a model explaining organic food purchase behaviour: The overlooked story of Montano and Kaspryzyk's integrated behavior model, British Food Journal, 118, 12, 2911-2930.
• Nor Azila, M.N. & Abdul Qadir, A.J. (2016). Moderating role of absorptive capacity between entrepreneurial orientation and technological innovation capabilities, International Review of Management and Marketing, 6, 4, 704-710.
• Yap, S.F, Nor Azila, M.N., Marshall, R. & Liew, K.H. (2014). Promoting preventive health behavior among young Malaysian consumers: Toward an integrated conceptual framework. Australasian Marketing Journal, 22, 3, 268-278.
• Nor Azila, M.N., Yap, S.F, Liew, K.H. & Rajah, E. (2014). Consumer Attitudes toward Dietary Supplements Consumption: Implications for Pharmaceutical Marketing. International Journal of Pharmaceutical and Healthcare Marketing, 8, 1, 6-26.
• Mohammed Tareque, A. & Nor Azila M.N. (2013). Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh. Evaluating the effect of cost related factors on relationship quality: International Journal of Retail & Distribution Management, 41, 7, 545- 558.