Othman Yeop Abdullah Graduate School of Business

OYAGSB Latest News

MANY HANDS MAKE WORK LIGHT

MANY HANDS MAKE WORK LIGHT

MANY HANDS MAKE WORK LIGHT

The commitment of five MBA students of Othman Yeop Abdullah Graduate School of Business (OYAGSB) to help an unfortunate family was demonstrated through a corporate social responsibility (CSR) at Nyior Chabang village in Langkawi recently.

The students assisted the villagers to improve the basic amenities of the affected family by putting up new walls and roofs and painting. The students even paid the paints themselves.

The activity was coordinated by Dr Gunalan Nadarajah, a senior lecturer of OYAGSB who teaches OMMU 6013 Business Ethics, Corporate Social Responsibility, and Sustainability. The activity was a platform for the students to develop the spirit of teamwork and giving back to the community.

The Community Service Programme, the Poor Family House Construction Programme organised by the Ayer Hangat State Assemblyman's Office, and the Langkawi Development Authority (LADA) were also involved in the activity.

‘I am very proud of the efforts of these students who are willing to cross the ocean to help this family. This effort will not cease here and will continue in the future,’ added Dr Gunalan Nadarajah.

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SPLASHING FUN TIME WITH CHILDREN WITH SPECIAL NEEDS

SPLASHING FUN TIME WITH CHILDREN WITH SPECIAL NEEDS

Splashing Fun Time With Children With Special Needs

Students of the MBA programme at the Othman Yeop Abdullah Graduate School of Business (OYAGSB) honoured a group of children with autism in conjunction with the World Autism Awareness Day which is celebrated every April at the Fantasia Aquapark, Bandar Darul Aman, Jitra.

According to Dr. Gunalan Nadarajah, lecturer at OYAGSB, the special children were welcomed by a representative from the management team of Fantasia Aquapark. Fantasia Aquapark was gracious enough to sponsor the entrance tickets of the MBA students.

He said the programme was organised in collaboration with the National Autism Society of Malaysia (NASOM) Alor Setar and was officiated the by the Chairman of NASOM.

"For students pursuing courses namely OMMU6013, Business Ethics, CSR and Sustainability, this is an opportunity for them to come into contact with these special children," he said.

Aptly themed, “Different is Not Less”, these special children received the same services and were treated no different from other normal children. They did and tried various exciting activities including telematch and entertaining games.

"We hope to organise such activity every year in conjunction with the World Autism Awareness Day as our corporate social responsibility (CSR) to the community, especially with regards to these special children," he added.

 

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DISRUPTIVE LEARNING ON HYDROPHONIC BUSINESS VENTURES FOR SUSTAINABILITY

DISRUPTIVE LEARNING ON HYDROPHONIC BUSINESS VENTURES FOR SUSTAINABILITY

DISRUPTIVE LEARNING ON HYDROPHONIC BUSINESS VENTURES FOR SUSTAINABILITY

A total of 30 MBA students of Othman Yeop Abdullah Business Graduate (OYAGSB) received value-added knowledge through the modernized cultivation of hydroponics.

The activity was held on 13th and 14th April at RISDA, Tanjung Genting as a disruptive learning activity. Disruptive learning is out-of-classroom learning that encourages students to develop self-reflexivity skills and encourages them to be self-reflective so that they could improve their current work practices.

The activity involved experts from the School of Economics, Finance and Banking.

Hydroponics agriculture has many advantages over the conventional one where nutrient-rich solutions and nutrients are directly fed to the roots.

This agricultural technique promises a lucrative outcome, is clean, is without any unpleasant odour, and is less burdensome on our energy has been reported to have attracted many groups, especially the younger generation to be actively involved in this industry.

Through such activity, OYAGSB is confident that new business opportunities could be explored and more entrepreneurs among the MBA students could be developed.

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PROFESSOR T C MELEWAR SHARES PRACTICAL TIPS FOR PUBLISHING ARTICLES IN LEADING ACADEMIC JOURNALS

PROFESSOR T C MELEWAR SHARES PRACTICAL TIPS FOR PUBLISHING ARTICLES IN LEADING ACADEMIC JOURNALS

t c

"The ranking of a university and the members of the staff are judged based on the quality of the research and publications produced by the university. For that reason, articles that have been published in high-impact journals can affect the position of a university in the international rankings," said Professor T C Melewar, Professor of Marketing and Strategy from the Middlesex University, London, United Kingdom.

Professor T C Melewar is also the Head of Marketing, Branding and Tourism (MBT) Department at the Middlesex University Business School, UK. With 30 years of academic experience, he was the invited speaker at the OYAGSB BizTalk 4/2018 entitled Ranking, Reputation and Research (3Rs): Voyage, Vista and Viewpoint. The talk was held at the OYAGSB Studio, UUM.

According to Prof. Melewar, the top three most established and influential global rankings that put greater emphasis on the research and publications are the Times Higher Education World University Rankings, QS World University Rankings and Shanghai Ranking (Academic Ranking of World Universities).

"Basically, we need to call attention to the research studies published in the Social Science Citation Index (ISI, Institute for Scientific Information).

“The SSCI (Social Sciences Citation Index) Journal is one of the leading journals and it is quite tough to get articles published in this journal. It gets more difficult to publish in journals with higher impact factors - for instance the Journal of Business Research (JBR) – 3.354; Journal of International Business Studies (JIBS) – 5.869; the European Journal of Marketing (EJM) – 1.333; Journal of World Business (JWB) – 3.758 and the Industrial Marketing Management  (IMM) – 3.166," added  Prof. Melewar.

He also remarked that, it gets much harder to publish articles in ISI journals, hence researchers need to take some necessary actions.

"Among other, researchers must aim for the suitable and appropriate journal, read the research papers that are related to the topics of the targeted journal, adhere to the specific guidelines and requirements for submission of research papers, edit and proofread the articles repeatedly and finally, submit the manuscript to at least two academicians who have published articles in the journal for further comment and feedback.

"After that, go through the manuscript again and send it for publication. If it is rejected, read the comment, make the necessary amendments and send it to the appropriate journal. If you were asked to re-check and re-submit, make the necessary corrections and re-send the manuscript. Most importantly, do not lose hope.

"When you already have the experience of publishing in leading journals, everything will be easier because you already know the process, procedures and intricacies of publishing in a high-impact journal," explained Prof. Melewar to UUM lecturers, staff members and postgraduate students.

 

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SOCIAL MEDIA GUIDELINE

WE ARE HERE FOR YOU!

ALVAH H. CHAPMAN JR. OUTSTANDING DISSERTATION AWARD

ALVAH H. CHAPMAN JR. OUTSTANDING DISSERTATION AWARD

The following is an opportunity for you to showcase your research work. If you are interested, do share this information with your supervisor, who will then coordinate the application with us. Good luck and all the best.

Alvah H. Chapman

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FEB UGM THE 5TH INTERNATIONAL WEEK 2018

FEB UGM THE 5TH INTERNATIONAL WEEK 2018

The Faculty of Economics and Business Universitas Gadjah Mada (FEB UGM) is organizing The 5th International Week 2018.

This event will be held in Yogyakarta, Indonesia from 23 July until 3 August 2018.  Attached are the details of the programme if you are interested to participate.

Do let us know if you are joining the programme for advice.

Thank you and all the best.

 

TOR FOR INTERNATIONAL WEEK FEB UGM 2018

Mark 1 - iWeek Poster Utama at Gajah Mada Universiti

Mark 2 - Flyer IWeek 2018

 

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TRASH HERO INSTILLS THE AWARENESS OF LOVE FOR THE ENVIRONMENT AMONGST UUM STUDENTS

TRASH HERO INSTILLS THE AWARENESS OF LOVE FOR THE ENVIRONMENT AMONGST UUM STUDENTS

trash hero

 

UUM ONLINE: The founder of Langkawi Trash Hero cum nature lover, Ms. Ulrika Player, from Sweden successfully instilled awareness to appreciate and protect the environment amongst the students of Universiti Utara Malaysia (UUM).

According to Ms. Ulrika, when she set foot on the island well-known for the legend of Mahsuri, she began to fall in love with the beauty of Langkawi Island, but the rubbish which was visible everywhere was an eyesore to her.

"I saw a lot of people throwing rubbish as they wished and this attitude is very disappointing, it then dawned on me the idea of establishing Langkawi's Trash Hero as soon as I witnessed the Trash Hero World, a movement that does volunteer work to pick up rubbish in order to protect the environment.

"I am aware that we are unable to change others, so I started with myself by demonstrating good attitude for others to emulate including stopping my motorcycle to pick up rubbish and from there people began to take notice," she said.

"The first six months made me want to give up. Imagine picking up garbage alone and the next day rubbish was scattered again at the same place. I felt miserable. Fortunately enough for me, Trash Hero World helped me a lot by sharing their experiences.

"Finally, I got back up and continued my quest which has also made five-star hotels turn the Trash Hero programme as a part of tourism activities," she said in conjunction with the community service programme, Down to Earth: Trash Hero recently.

Meanwhile, Director (Student Experience & Customer Care) Othman Yeop Abdullah Graduate School (OYAGSB), Dr. Marlin Marissa Malek Abdul Malek stressed that the programme organized by OYAGSB was aimed at inculcating the awareness of caring for the environment, beginning with the denizens of UUM and subsequently with communities nearby to UUM.

"To maintain cleanliness we need to change mentality. This is not the job for cleaner or UPSB workers only but it is our collective responsibility in protecting the environment.  This is because pollution of the environment will harm the people.

"It's time for students to return something to UUM and I hope this programme encourages others to be aware of the environment and care for the environment just as we would look after our own homes," said Dr. Marlin Marissa Malek Abdul Malek who was equally impressed by the enthusiasm shown by Ms. Ulrika.

Approximately 60 UUM volunteers, comprising members of staff and students, managed to collect more than 200 kilograms of garbage found in Sintok Forest and the garbage was sorted into the blue plastic bags for cans and green plastic bags for plastic to better facilitate solid waste management.

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OYAGSB SINTOK
Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
06010 UUM Sintok
Kedah Darul Aman Malaysia
TEL: +604 928 7130/7113/7120/7121
FAX: +604 928 7160
EMAIL: oyagsb@uum.edu.my

OYAGSB KUALA LUMPUR
Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia
41-3 Jalan Raja Muda Abd Aziz
50300 Kuala Lumpur Malaysia
TEL: +603 26103060