" To be a premier graduate school of business "

" We nurture leaders who make a difference in a responsible and sustainable manner "

O— Openness: We inculcate openness to new possibilities in pursuit of excellence.

Y— Yearning: We yearn for a continuous innovation-focused education and excellence in scholarly work.

A— Accountability: We foster the culture of accountability, responsibility, integrity and professionalism in our pursuit of excellence.

G— Growth: We believe in continuous efforts for growth to meet the demands of an increasingly complex and dynamic environment.

S— Sustainability: We strive to achieve our goals for sustainable future in our continuous pursuit of excellence.

B— Balance: We strive for work-life balance in our quest for excellence.

• Towards realising our vision to become a premier graduate school of business and in line with Universiti Utara Malaysia's motto of "KNOWLEDGE, VIRTUE, SERVICE", we hereby pledge with complete resolve and commitment to:

  • Demonstrate high integrity and ethics in delivering our programmes and curriculum.
  • Create knowledge and ideas that advance the practice of management.
  • Prepare students to be thoughtful and effective leaders.
  • Create an environment that recognises the value and potential of each individual.
  • Create a culture of intellectual curiosity.
  • Pursue opportunities that serve the society, environment and economy better.