This course aims to provide students with an overview of the latest developments in scholarship and practice in marketing and, importantly, make clear links between the two. The course covers selected key topics that are currently impacting on the way marketing is researched and practised. It also discusses emergent marketing ideas and applications. By locating these topics in their wider global, social and economic contexts, students will be able to identify a series of theoretical concerns surrounding the interrelationships between marketing, society and culture.