This course is designed to help students acquire expertise and knowledge on e-business present in all contemporary business organisations. This course also focuses on the role of information and goods and digital products in the new economy. The course develops students’ strategic thinking and decision-making abilities, especially in relation to the use of various models of e-business. Topics for discussion include e-business, e-commerce model and benefits, internet and e-business, electronic data and marketplace, e-business application and strategies, emerging trends and technologies in e-business, customer relationship management, mobile app and e-business, online product and services, e-marketing, marketing and advertising, digital marketing tools, e-commerce changes business: strategy, structure and process, digital business service implementation an optimisation, e-commerce security and payment systems.