Managerial economics integrates the principles and tools of economic analysis with managerial decision-making. Microeconomics theories of demand, production and cost, and market structure are combined with the tools of marginal analysis and econometrics to help understand the role of economics in formulating and solving managerial problems. Students will apply economic reasoning to managerial decisions in demand analysis and sales forecasting, production and cost analysis, product pricing, and competitive strategies. Topics include demand and supply analysis, production and cost analysis, market structures and product pricing, game theory and strategic behaviour, and government and the market economy.