Othman Yeop Abdullah Graduate School of Business

OPME6013 Innovation and New Venture Creation

Entrepreneurs and established firms have to respond to changes in their environment to survive. However, the changing environment also accords opportunities for innovations and new ventures. This course exposes students to various concepts, approaches and techniques to manage innovations and new ventures (business, social, or international). Topics cover innovation imperative, social innovation, sustainability-led innovation, entrepreneurial creativity, and creating new ventures.

OYAGSB KUALA LUMPUR
Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194