Othman Yeop Abdullah Graduate School of Business

ODMR6013 Business Research Methods

The course aims to provide a comprehensive understanding of the diverse research methods used in social sciences in general and in management in particular. It also aims to develop the required skills for implementing the methods. The uses and usefulness of the different methods will be discussed as well as and their relevance to the study of contemporary social science and management research issues. Topics of discussion include the nature of research, problem identification and formulation, methods of observation and data collection, analysis and interpretation, research communications, and project development.

OYAGSB KUALA LUMPUR
Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194