Othman Yeop Abdullah Graduate School of Business

OJMT6033 Data Visualization for Consumer Insights

This course focuses on how to create a visualisation of large data sets to effectively extract and communicate meaning behind the data in short time. It will also introduce concepts from other disciplines such as human–computer interaction, colour theory, design theory, and human visual perception to shape the thinking for a better perspective on what is being done. It enables students to visualise both numerical and qualitative data for better perception and comprehension of insights by the decision maker. However, this course does not focus on beautification or artistic visualisation, but it certainly ensures effective visualisation. There is no pre-requisite for programming, but concepts for extracting and transforming data would be highly desirable. Topics consist of an introduction to visualisation, principles of data visualisation, data visualisation technologies, data visualisation types, visualisation of using SAP Lumira, and data visualisation for storytelling.

OYAGSB KUALA LUMPUR
Othman Yeop Abdullah Graduate School of Business (OYAGSB)
Universiti Utara Malaysia (Kampus Kuala Lumpur)
27-1B Tingkat 1, Wisma Sri Muda (UUMKL Menara 2)
Jalan Raja Muda Abd Aziz, Kampung Baru
50300 Kuala Lumpur Malaysia
TEL: +604-928 7192/7194