PhD in Marketing, Brunel University London, United Kingdom
Corporate Communication and Strategy
Corporate Communication; Corporate Identity; Corporate Branding; Public Relations and Crisis Communication
Google Scholar : https://scholar.google.com/citations?user=Go7eiBEAAAAJ&hl=en&oi=ao
SCOPUS : https://www.scopus.com/authid/detail.uri?authorId=25960913300
ResearchGate : https://www.researchgate.net/profile/Bahtiar-Mohamad
UUM Directory of Experts : http://www.experts.uum.edu.my/Researcher_Info.aspx?nopkj=2408
Dr. Bahtiar Mohamad is a Resident Faculty and Associate Professor of Corporate Communication and Strategy at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia (UUM), Kuala Lumpur. He is also a Chartered Manager (CMgr) and Fellow of the Chartered Management Institute (FCMI). He has been serving UUM for approximately 20 years in many administrative positions such as Head of Communication Department (2005-2008), Practicum Coordinator (2014-2016), Postgraduate Coordinator (2017-2018), Dean for Student Development and Alumni (2019) and Head of Advanced Communication Research Unit (2020). Bahtiar currently serves as a Director of MBA Programme for OYAGSB and Senior Research Fellow at the Institute of Sustainable Growth and Urban Development (ISGUD), UUM Kuala Lumpur. His research interest lies in the broad areas of corporate communication, corporate identity, corporate image, crisis communication and corporate branding. He has been involved in many collaborative research projects financed by various instances, including the ERASMUS on Sustainability Development Goals (SDGs), Ministry of Higher-Education Malaysia (RAGS, FRGS, TRGS) and Telkom University, Indonesia. He is currently involved as an ex-officio, facilitator and reviewer for few research projects under Institute for Youth Research Malaysia (IYRES), Ministry of Youth and Sports. His works have appeared in leading international journals such as Journal of Communication Management, International Journal of Strategic Communication, Corporate Communication: An International Journal, Journal of Islamic Marketing and Young Consumers. One of his articles received Highly Commended Paper Awards in the 2019 Emerald Literati Network Awards for Excellence. Bahtiar serves on editorial boards of several journals, acts as a reviewer for many scientific journals and presents his work at international conferences. He has been appointed as a Visiting Scholar at Mahasarakham University, Thailand (2023), Universitas Muhammadiyah Yogjakarta (2021), Universitas Pendidikan Indonesia (2018), Curtin University (2015-2017) and Asian Institute of Cambodia (2016).
- Adamu, A. A., Raza, S. H., & Mohamad, B. (2023). The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion. Corporate Communications: An International Journal, 28(1), 6-29. https://doi.org/10.1108/CCIJ-05-2022-0051 (SCOPUS Q1)
- Akanmu, M. D., Hassan, M. G., Mohamad, B., & Nordin, N. (2023). Sustainability through TQM practices in the food and beverages industry. International Journal of Quality & Reliability Management, 40(2), 335-364. https://doi.org/10.1108/IJQRM-05-2021-0143 (SCOPUS Q1)
- Ismail, A.R. & Mohamad, B. (2022). Determinants of SMEs’ performance: amalgamation of entrepreneurial, market and brand orientations. International Journal of Entrepreneurial Behavior & Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJEBR-02-2022-0167 (SCOPUS Q1)
- Mohamad, B., Adamu, A.A., & Akanmu, M.D. (2022). Structural Model for the Antecedents and Consequences of Internal Crisis Communication (ICC) in Malaysia Oil and Gas High Risk Industry. SAGE Open, 12(1), 1-18. https://doi.org/10.1177/21582440221079887 (SCOPUS Q1)
- Mohamad, B., Adetunji, R. R., Alarifi, G., & Rageh, A. (2022). A Visual Identity-Based Approach of Southeast Asian City Branding: A Netnography Analysis. Journal of ASEAN Studies, 10(1), 21-42. https://doi.org/10.21512/jas.v10i1.7330 (SCOPUS Q1)